Kick Start Your Brand & Product Development
What You Need to Know Before You Begin
A practical guide for entrepreneurs developing cosmetic, medical, and industrial adhesive products — from the pioneer who launched Europe's first eyelash extension EU regulated adhesive and non-invasive brow system.
TRACEY LEJAPioneer of European Lash Fibre Manufacturing
Is Your Product Idea Feasible?
Before you invest time and money, ask yourself these critical questions.
lightbulb About Your Product
check_circle What specific problem does your product idea solve?check_circle Who exactly is your ideal customer?check_circle What makes your formulation different from what already exists?
trending_up About Your Market
check_circle Is there genuine demand for this product?check_circle How large and reachable is your target market?check_circle What price point will your customers accept?
The 5 Biggest Mistakes Adhesive Entrepreneurs Make
Skipping Market Research
Many entrepreneurs fall in love with their idea without validating whether there’s a real market for it. Before you invest in product development, make sure people actually want what you’re creating.
Underestimating Regulatory Compliance
Cosmetic adhesives require safety assessments and toxicology reports. Medical adhesives have even stricter requirements. Ignoring this until late in the process can be catastrophic.
Choosing the Wrong Manufacturer
Not all manufacturers are created equal. You need one who understands adhesive formulation, meets regulatory standards (like EU compliance), and can scale with your business.
Weak Brand Positioning
In a crowded market, "another lash adhesive" won’t cut it. You need a clear unique selling proposition (USP) and brand identity that resonates with your target audience.
Poor Launch Planning
You’ve developed a great product... now what? Without a solid marketing strategy, distribution plan, and customer support system, even the best products fail.
Your Product Roadmap
Here's a simplified overview of the journey from concept to customer.
Foundation
check Define your target market and customercheck Conduct market researchcheck Identify your unique selling propositioncheck Assess feasibility and budget
Development
check Partner with a reputable manufacturercheck Develop product formulationcheck Complete safety assessments and toxicology reportscheck Ensure regulatory compliance
Brand & Business
check Build your brand identitycheck Create your business plancheck Develop pricing and distribution strategycheck Plan marketing and social media approach
Launch
check Finalise packaging and labellingcheck Set up distribution channelscheck Execute marketing campaigncheck Launch your productcheck Gather customer feedback and iterate
Timeline is approximate and varies by product complexity.
Why Work With Me
I don't just teach — I manufacture. That's the difference.
17+ Years of Proven Expertise
Benefit from real-world experience running an ISO-certified manufacturing facility since 2007. Not theory — proven systems.
Global Regulatory Knowledge
Navigate compliance across UK, EU, USA, Canada, and beyond. Avoid costly mistakes with expert guidance on safety assessments and toxicology.
60+ Product Variants Launched
From lash adhesives to medical-grade bonding solutions — a track record of successful product launches across cosmetic, medical, and industrial sectors.
Manufacturer + Coach in One
The only adhesive manufacturer who also offers education, mentoring, and coaching alongside product development. Your complete partner.
Low MOQs for Startups
Start with as few as 25 units per product. Designed for entrepreneurs who want to test the market without massive upfront investment.
100% Vegan & Cruelty-Free
All formulations are vegan and cruelty-free, with ISO 9001, ISO 13485, and ISO 10993-5 certifications. Quality your customers can trust.
Limited Spots Each Month
Due to the personalised nature of every programme, I only take on a small number of clients each month. Here's what's available right now.
September
Fully BookedAll spots for September have been taken.
October
2 Spots LeftOnly 2 spots remain. Secure yours before they’re gone.
November
AcceptingEarly booking recommended to guarantee your preferred start date.
Spots are allocated on a first-come, first-served basis.
Your Complete Brand & Product Development Programme
Everything you need to go from idea to market-ready product — with hands-on guidance from Europe's leading eye beauty product development specialist.
Programme Fee
£1,295.00
One-time investment • No hidden fees
check_circle Personalised product development roadmapcheck_circle Formulation & manufacturer matchingcheck_circle Regulatory compliance guidance (UK, EU, USA, Canada)check_circle Brand positioning & USP strategycheck_circle Safety assessment & toxicology supportcheck_circle Pricing & distribution planningcheck_circle Marketing launch strategycheck_circle Ongoing mentorship & support
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98% coaching success rate • 100% client retention • 17+ years of expertise
More Ways to Build Your Brand With Me
Wherever you are on your journey, there's a programme to match. Take a look at the other two ways we can work together.
Glow Up & Boss Up
Already got the fundamentals? This 6-session mentoring programme takes your adhesive brand from idea to launch-ready — positioning, formulation, compliance and go-to-market, with me beside you the whole way.
From £1,197Explore Glow Up & Boss UpStay Stuck or Start
Sitting on the fence? A focused private 1:1 launchpad session that gives you the real costs, the honest answers and a clear next step — so you can decide once and for all whether to stay stuck or start.
From £695Explore Stay Stuck or StartReady to Kick Start? Book Your Session
Choose a time to kick start your brand journey. Sessions run Monday–Thursday, 11:00–19:00 Madrid time.
Available days are selectable · Fri–Sun unavailable
Prefer email? Send a message · Questions? info@cosmeticglueco.com
Your Competitors Started Before They Felt Ready
Every day you wait is a day someone else launches the idea you keep putting off. My programmes give you the shortcut I wish I'd had — 17+ years of formulation, compliance and brand know-how, handed to you step by step. Pick the programme that fits where you are, and let's build the brand you keep imagining.
mail info@cosmeticglueco.comcall +44 (0) 7401 082686call +34 671 635 750verified ISO-Approved Manufacturing Facility, UK & EU